Us.

We are a story of migration, roots, and return. Our journey begins with Koreans who left their homeland in search of fertile soil, community, and the promise of progress. They found Mexico. Years later, Max — one of my three children — was born in the United States.

Between these places, we became bicultural, carrying traditions, languages, and ways of seeing the world that are at once rural and urban, Korean and Mexican, old and new.

For us, everything comes full circle.
I was born behind an abarrotes — a small corner store. By seventeen, I swore I would never go back to that life. And yet, it was in my blood. From the ranch visits with my Tía Lupe to the city streets where I built a different path, I always lived between two worlds: the ranch and the city. Today, I know you don’t have to choose. You can have both.

One day, Max said, it’s time to create something in the north. And that’s how Abejita Co. came to life.

That is what Tiendita represents.
It is an abarrotes reborn — a market with memory, with soul, with consciousness. A place that honors handmade products, land, and origin while embracing the reach of the digital world. Tiendita Market is our way of blending tradition and technology, heritage and innovation, local soil and global connection.

And then there is Media.
Storytelling has always been at the heart of who we are. Communication, sharing, and community — the same things my grandfather sought when he left Korea in search of a better life. His journey was about more than money or land. It was about belonging. About creating something lasting.

We continue that story.
Through food, through craft, through words, through community.
From the ranch to the city, from Mexico to the U.S., from past to present.

This is us.